Monday, 11 June 2012

Loyal Customer

It's nice to feel appreciated as a customer, especially when you are a regular at a shop/restaurant etc it's always nice to feel a bit of a VIP.

Mondays are not easy for me and after work I usually feel like having a snack or something. So the other half and moi went to have something for dinner at a nice coffee shop in Sliema where we are regulars.

We had the food, dessert and coffee. When we approached the cash machine we were told that the coffees were on the house .

It feels nice.

The opposite is also true. It feels like a slap in the face when you are a regular and the shop owner doesn't even hint that he has seen your face before. That happened to me a while ago when I went to return a couple of old DVDs I had rented and that I was returning with a day overdue.

That was a place from where we had been renting religiously practically every week for quite a while. I can't think of even one time when the DVDs were overdue for a day. I had been sick and I couldn't go and return the DVDs the previous day and I volunteered the information to the owner mainly so that he would understand why the DVDs were not at his shop the previous day.

He still charged me the penalty, he didn't even say anything and in the process he lost a customer. He never smiled anyway and I had to wait for the whole town to watch the movie first because they had this system whereby a new release would be "booked" in advance by the whole village haha :) Many times the DVDs were also faulty and no refund was given.

I don't think I need to put it clearer than that but just in case: it obviously wasn't about the extra euro or whatever the fee was, it was the fact that the guy always treated me as though he was about to ask for my ID card to open an account for me. It's like I was invisible. That's hardly what a customer cherishes and the world moves on....and so do we...

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